STRATEGIC GOALS AND OBJECTIVES
Objectives:
Strengthening the Corporate Image:
As the Coordinatorship, our main goal is to create and maintain a positive and strong corporate image of Izmir Bakırçay University. In this direction, communication strategies appropriate to the corporate identity are developed and implemented. In particular, the active and effective use of modern communication tools such as social media, increasing interaction with target audiences and utilizing different data analysis in this process are important studies carried out for this purpose.
Public Relations Management:
Strengthening the university's relations with its internal and external stakeholders and increasing the social support arising from this interaction are the main focal points of public relations management. The coordinatorship establishes healthy communication channels with students, academic and administrative staff, parents, local communities and other stakeholders and integrates them into all university activities. In this process, communication strategies are developed and implemented throughout the university.
Promoting the University's Achievements:
The University's academic achievements, national and international research activities, social responsibility projects and other important activities are promoted to a wide audience. The Coordinatorship organizes communication activities to increase the awareness of the university and strengthen its social reputation by conveying such success stories to the public in an accurate and effective manner.
Crisis Communication Management:
Being prepared for possible crisis situations and taking a professional approach in crisis communication management is one of the areas of responsibility of the coordinatorship. In this context, media activities related to the university are regularly monitored and news is checked to prevent misinformation or situations that may create a crisis. Strategic planning is also carried out to ensure transparent, accurate and timely communication in times of crisis.
Improving Relations with the Community:
One of the primary objectives of the coordinatorship is to establish strong relations with the communities surrounding the university, to increase interactions with these communities and to contribute to the fulfillment of the university's social responsibilities. In this context, both communication and technical support is provided to the units within the university, and social announcements are made effectively through appropriate platforms.
Targets:
Strengthening Media Relations:
It is aimed to establish positive and sustainable relations with media organizations in order to make the university more visible to the public. In this way, newsworthy events and achievements related to the university will be conveyed to the public in an accurate, effective and fast manner.
Strengthening Digital Communication:
Effective use of digital platforms is one of the main ways to provide fast and effective access to target audiences. Active management of social media channels, the university website and other digital tools is important to strengthen ties with students, alumni and the community.
Ensuring Effective Internal Communication:
Improving and strengthening communication processes within the university is one of the primary goals of the coordinatorship. Various communication activities are carried out to accelerate the flow of information between students, academics and administrative staff, to inform these groups and to support the culture of working together.
Increasing Institutional Awareness:
Communication activities carried out to ensure that the university is better known at national and international level aim to increase institutional awareness. These activities are planned and implemented in line with the vision and mission of the university.
Promoting Education and Events:
Seminars, conferences, training programs, festivals and other events organized by the University are announced to the public, and it is aimed to make these activities known to a wide audience and increase participation. Effective promotion strategies ensure that these activities are embraced by both the university community and external stakeholders.